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Lawyer SEO Cost Calculator | Estimating Legal Cost Tool

SEO for lawyers isn’t just competitive—it’s one of the most expensive and nuanced niches in digital marketing. With strict compliance, high cost-per-click, and location-driven visibility needs, law firms require SEO strategies that are both effective and transparent in pricing.
That’s why we developed the Lawyer SEO Cost Calculator. It enables attorneys, marketing consultants, and legal agencies to estimate SEO costs based on deliverables like legal content creation, backlink acquisition, technical optimization, and Google Business Profile (GBP) management.
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Step-by-Step

How to Calculate Lawyer SEO Package Price By Using This Calculator Step-by-Step Guide

Step 1: Define Your Legal Profile and Service Areas

  • Select your Practice Type (personal injury, immigration, estate planning, etc.).
  • Input your Target Locations or service areas.
  • Choose your Keyword Target Count (10–50+).

Step 2: Add Core Services and Optional Enhancements

  • Enable GBP Management and Legal Citation Submission.
  • Choose Monthly Content Output: blog posts, FAQ pages, or landing pages.
  • Toggle Technical SEO Audit and Schema Markup support.
  • Select a Link Building Plan with DA30+, DA50+, or DA70+ link tiers.
  • Add Tracking and Reporting if desired (monthly reporting, rank tracking).

Step 3: Review, Export, and Apply Contractually

  • The calculator generates:
  • Monthly or Campaign SEO Budget
  • Breakdown by Task and Value Tier
  • Proposal-Ready Export for use in contracts or pitch decks
  • Example Output: “$2,200/month for 15 keywords, 3 blog posts, 5 DA50+ links, GBP management, and legal citation submissions.”

Lawyer SEO Cost Calculator

Factors

Key Factors in the Lawyer SEO Cost Calculator

Practice Area and Competition Level

Legal SEO varies by specialization. Personal injury, criminal defense, and family law all have different keyword competition. The calculator adjusts pricing based on selected practice area intensity.

Local SEO and Google Business Profile Management

Ranking in local map packs is crucial for law firms. The calculator includes GBP optimization services like category selection, photo updates, review monitoring, and legal Q&A publishing.

Legal Content Strategy

Legal blogs, FAQ pages, and service descriptions require professional-grade content. The calculator lets you select content volume and word count with legal SEO copywriting quality tiers.

Technical SEO and Schema for Legal Websites

Law firm sites often need structured data for services, locations, and reviews. The calculator factors in audit and implementation costs for schema, Core Web Vitals fixes, and mobile optimization.

Link Building for Legal Domains

Getting featured on relevant legal directories, industry publications, and high-authority blogs builds trust and rankings. The calculator includes link types, volume tiers, and DA thresholds.

Citation and Legal Directory Submission

NAP consistency across directories is essential. The calculator includes citation creation/cleanup and submission to legal-specific platforms like Avvo, Justia, and FindLaw.

Get SEO Right for Your Law Firm With Transparent Pricing

SEO for lawyers demands more than traffic—it requires leads, trust, and local visibility. The Lawyer SEO Cost Calculator ensures you plan your investment with precision.
By using the three-step process—define your practice scope, select service needs, and review the output—you’ll create custom SEO budgets that meet compliance standards and deliver contract-ready clarity.
Whether you’re a solo attorney or part of a large firm, this calculator helps you build smarter SEO strategies rooted in deliverables and accountability.
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